When restaurants reopened, the immediate problem disappeared. We continued production by purchasing ingredients from our farming community in the Netherlands at fair prices, while turning the organic waste from our production process into compost that goes back into the soil, creating a circular food chain. 

So what for consumers? 

Listening to them, we discovered one simple fact: nearly half of the households in big cities are single-households. We’ve created easy roll-on recipes to create tasty plant rich meals. 

Each week two vegetables are the centre of four meals. A pumpkin might be too big for a single meal, but can be eaten in two or more different ways, to create more variety without food-waste.

Our JARA products are integrated for the easy twist to the tasty recipes.