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THIS IS MORE THAN JUST A STORY ABOUT PRODUCTS WITH GREAT FLAVOUR...
It can be challenging to pay enough attention to your food. How do you create variety in your meals, eat healthily with the seasons and avoid food waste?
Doing so with only limited time and energy after a full day of work? Or, if you’re single, and can find very few products suitable for your single meal?
Team JARA helps you overcome these challenges and makes your cooking fun and satisfying!
A SOLUTION FOR HOUSEHOLDS AND FARMERS
When restaurants reopened, the immediate problem disappeared. We continued production by purchasing ingredients from our farming community in the Netherlands at fair prices, while turning the organic waste from our production process into compost that goes back into the soil, creating a circular food chain.
So what for consumers?
Listening to them, we discovered one simple fact: nearly half of the households in big cities are single-households. We’ve created easy roll-on recipes to create tasty plant rich meals.
Each week two vegetables are the centre of four meals. A pumpkin might be too big for a single meal, but can be eaten in two or more different ways, to create more variety without food-waste.
Our JARA products are integrated for the easy twist to the tasty recipes.
MEET OUR TEAM
Andres Jara is a Colombian chef and farmer at Stadsgroenteboer, living in Amsterdam. Andres started to preserve left-over produce from local farms during the Covid-lockdown in 2020. The best-selling products were continued after the lock-down.
He is a chef who turned into a farmer with the goal to revolutionize the way food is produced and consumed - to make sure that everyone from the farmers, to the sellers and the consumers make a conscious and responsible choice benefiting everyone in the process including and especially our planet.
MARLIES VAN LAARHOVEN
Marlies van Laarhoven is a Dutch business engineer and impact entrepreneur at Fresh Eyes!. Marlies lives in Amsterdam and met Andres at De Stadsgroenteboer in 2021. They immediately hit off as they share a similar vision and mindset. Marlies focuses on the market and business strategy for our fabulous roll-on recipes, sauces and salsas.
ON A MISSION FOR A BETTER FUTURE
We are working towards the sustainable development goals of United Nations
GOOD HEALTH AND WELL-BEING
RESPONSIBLE PRODUCTION AND CONSUMPTION
LIFE ON LAND
WHERE OUR SUPPLIERS ARE LOCATED
JARA only works with local, sustainable partners within The Netherlands that share the same values. Together we work to improve the current food system and offer you better food choices. Join us!
So, who are all the sustainable businesses in the Netherlands that support our work and supply us with the best vegetables? In this map you will find the farms that are part of our community. We are very proud to to work with these partners with JARA and together creating impact by producing delicious and healthy food.
Amsterdam - Stadsgroenteboer, Groenhartig, Ecologische Boerderij de Boterbloem
Avenhorn - De Almershof, Lelystad - Micophilia, Jistrum - Waldfarming
Ruinerwold - Belle Marie, Loppersum - Eikemaheheert, Nieuweroord - De Vierslag
Elim - Groot Hendrik's Hoeve, Veghel - UDEA